Togg

Togg was not just launching a car. It was launching Turkey’s first domestic EV brand — with ambitions that went well beyond the vehicle itself. The mission: build a technology and mobility company whose real differentiator was the seamlessness of the experience in, around, and away from the car.

To do that, Togg needed to build something from scratch that most established OEMs have never successfully delivered: a fully integrated user experience ecosystem — designed, built, and launched in an agile, time-boxed greenfield environment with no precedent to follow.

ADBA served as lead consulting team for Togg’s Digital Business Capability Model and User Empathy Platform™ — a patented framework for building genuine user understanding at scale. Working embedded in Togg’s greenfield team using agile methodology, ADBA developed a 360° user view, the full mobility ecosystem, all digital products and capabilities, wireframes, MVP prototypes, and implementation governance.