Duyar

Duyar had built a strong domestic position in a specialist B2B industrial category. International growth required more than sales capability. It required a go-to-market architecture suited to markets where Duyar was unknown, where relationships were everything, and where the B2B buying journey is long and trust-dependent.

The challenge: build credibility and commercial infrastructure in new markets simultaneously — with the urgency of a company that had earned the right to grow internationally but not yet the presence to capitalize on it.

ADBA developed the B2B go-to-market strategy and international growth framework for Duyar — defining target markets, ideal customer profiles, channel architecture, and a relationship platform and experience programs that build B2B credibility before the formal sales cycle begins.